Are you talking about what you are doing enough? Not just the public-approval seeking press releases and photo ops…but with your own people. Do your employees understand the company vision enough to communicate the narrative proudly to customers?
Employee engagement is key: for your green goals to infiltrate every level of your business, encourage a two-way dialogue. Consistent and clear internal comms - newsletters, emails, competitions, or incentive reward schemes - will all help sow the sustainability seed.
Involve your people in the goal-setting and the progress your company is making in accomplishing feel-good, sustainable initiatives. It will boost camaraderie and garner support. When you have your people on board…goals quickly become achievements.